The In today’s world, SMS has a whopping +90% open rate compared to 20% open rates for email. Additionally, SMS also has a high response rate. By adding links within the SMS you can improve sales, conversion rate and website engagement. Sending bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate. Bulk SMS can be sent like an individual SMS to customers e.g. receiving an OTP, notification on transaction. If you want to create, schedule and send SMS campaigns for marketing or notifications, then this can be easily done with Phonon’s SMS feature.
Before we look into the steps needed to enable the SMS functionality with Phonon, it is important to note that as per the new TCCCPR 2018 Regulation, the Telecom Regulatory Authority of India (TRAI) has mandated all entities that want to send SMS have to register their organizations, headers, and templates along with required consent information on Distributed Ledger Technology (DLT) platforms to curb unsolicited commercial communication (UCC). If This means that if you want to send SMSs SMSes then, you need to first register your entity on DLT. The DLT (Distributed Ledger Technology) platform keeps records of all the transactions made by the network participants.
After registering on DLT, you will then need to configure your sender ID with Phonon Central.
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